Hyundai’s new Genesis Electrified G80 takes passenger serenity to new heights – and carries a price tag to match.
Luxury EV giant ticks over like clockwork
There’s a wonderful old Rolls Royce advertisement which first aired in 1959 that remains one of the most successful ads of all time.
“At 60 miles an hour the loudest noise on this new Rolls Royce comes from the electric clock,” reads the ad. “Well,” comes the rejoinder, “We’d better get a quieter clock.”
For a marque that built its towering reputation on peerless attention to detail, it was a simple statement but an unforgettable one – nothing is more refined than a Roller.
Many have tried, mind you, most notably its British rival Bentley; German giant Mercedes-Benz and, more recently, Japan’s plush Lexus range. But still nobody has matched the vehicle that’s synonymous with excellence and refinement.